We provide full support for your projects, and help you define your objectives. We offer a web solution tailored to your needs that can be customised over time. We design and build showcase and e-commerce sites for all browsers.
Website
Founded in 2010, Ça com’mence aujourd’hui is a communications agency specialising in web and website design, putting its experience at the service of SMEs, SMEs and key accounts.
How to host a website ?
For your website to work, you first need your own domain name. We define it together, and choose its extension (.fr, .com, .store…). This domain name must then be renewed every year.
You also need hosting. This is a storage space on a secure server that makes your site accessible online. There are several types of hosting, each offering advantages and disadvantages. Depending on your site, some are more suitable than others, and we’ll work out together what you need.
How to host a website ?
For your website to work, you first need your own domain name. We define it together, and choose its extension (.fr, .com, .store…). This domain name must then be renewed every year.
You also need hosting. This is a storage space on a secure server that makes your site accessible online. There are several types of hosting, each offering advantages and disadvantages. Depending on your site, some are more suitable than others, and we’ll work out together what you need.
How to begin with the creation of a website ?
Web design involves designing a structure for your site and organising the information on its pages. Visitors to the site must be able to perceive the information clearly and assimilate it easily and instantly.
To achieve this, our team first draws on your graphic identity to create a web design that works and looks like you, and is also ergonomic and responsive.
Then we create a set of web adapted content (textual and visual) based on the information you provide and/or that we collect.
What is the natural referencing SEO ?
Your website is online, but the volume of visitors is still low, and you’re wondering how you can attract traffic without having to commit huge referencing budgets. The answer to your problem is simple: work on your SEO (Search Engine Optimisation). Whether you’re aiming for local SEO or not, search engine optimisation involves a number of elements: keyword research and analysis, the creation of referenced content, the publication of articles, the creation of your Google my business page and the finalisation of the SEO.
Keyword research is necessary for your SEO: it’s the first step. You need to target precise, strategic keywords that are essential for understanding your customers’ needs. We can carry out this research for you using the appropriate tools at our disposal.
We then write texts tailored to your sector of activity based on the keyword analysis carried out beforehand. Writing in a way that is adapted to the web by geolocalising your activity is one of the only effective techniques for improving your natural referencing.
Creating news on your website helps to improve its ranking on search engines. Google places particular trust in sites with relevant content that is regularly updated. We can publish articles on your site that answer the questions most frequently asked by Internet users, helping you to be better referenced.
Google my business provides information for consumers by offering “establishment” records. These cards provide consumers with information about the business’s activity, location, opening hours and contact details. They can also interact with the company by publishing photos, questions or customer reviews. Offering content about your services and products allows you to establish your online presence by appearing in web search results over the long term. Unlike online advertising and social networks, the elements completed on your Google my business page will always be available. We can complete this form for you.
Once these steps have been completed, there are still a number of elements to be perfected, again based on your keyword strategy. Tagging, metadescription, image names and sizes: every detail of your website contributes to the performance of your digital shop window. All these elements will help you get clicks and visibility on search engines.
What is the natural referencing SEO ?
Your website is online, but the volume of visitors is still low, and you’re wondering how you can attract traffic without having to commit huge referencing budgets. The answer to your problem is simple: work on your SEO (Search Engine Optimisation). Whether you’re aiming for local SEO or not, search engine optimisation involves a number of elements: keyword research and analysis, the creation of referenced content, the publication of articles, the creation of your Google my business page and the finalisation of the SEO.
Keyword research is necessary for your SEO: it’s the first step. You need to target precise, strategic keywords that are essential for understanding your customers’ needs. We can carry out this research for you using the appropriate tools at our disposal.
We then write texts tailored to your sector of activity based on the keyword analysis carried out beforehand. Writing in a way that is adapted to the web by geolocalising your activity is one of the only effective techniques for improving your natural referencing.
Creating news on your website helps to improve its ranking on search engines. Google places particular trust in sites with relevant content that is regularly updated. We can publish articles on your site that answer the questions most frequently asked by Internet users, helping you to be better referenced.
Google my business provides information for consumers by offering “establishment” records. These cards provide consumers with information about the business’s activity, location, opening hours and contact details. They can also interact with the company by publishing photos, questions or customer reviews. Offering content about your services and products allows you to establish your online presence by appearing in web search results over the long term. Unlike online advertising and social networks, the elements completed on your Google my business page will always be available. We can complete this form for you.
Once these steps have been completed, there are still a number of elements to be perfected, again based on your keyword strategy. Tagging, metadescription, image names and sizes: every detail of your website contributes to the performance of your digital shop window. All these elements will help you get clicks and visibility on search engines.
How should a website be maintained?
Errors on your site, if they persist, can have a negative impact on natural referencing: a drop in the number of pages indexed by search engines, a fall in your positioning in the search results pages, loss of visibility… Which could mean you miss out on potential business. That’s when we step in and take care of your maintenance.
There are two types of maintenance:
– technical updating of the site: fixing bugs, optimising code, updating plugins on a CMS, backup, security in the event of an attack, etc.
– updating content: adding new news or blog articles, semantic optimisation of a page to improve its natural referencing, adding images or multimedia content, modifying text, etc.
The advantage of the packages we offer is their flexibility. You can invest in your online presence as you go along. Getting to grips with the tools and developing your skills effectively is already a good start, so you can manage your budget and develop your projects later on.
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